For the release of the latest version of Hyundai's ix35 the online advertising campaign brought the above the line TV commercial to life online.

In an interactive Youtube masthead, Youtube visitors were asked whether they would rather like to take the save but long new road or explore the treacherous old road, full of hidden dangers. Either road they would take, the Hyundai ix35, perfectly equipped for challenging tracks as well as long overland drives, guarantees passengers an enjoyable journey. View the full experience below.