Initially only planned as a soft online-only launch, this campaign proofed to be so succesful that immediate advertising in other channels was not required. The campaign's bold and simple approach reflects KIA's offering to young buyers: An all extras inclusive offer that makes the car 'Good to Go'. The chosen campaign execution introduces the Picanto as cheeky and fun companion through colourful placements and simple, eye catching animation which provides cut-through in an otherwise predictable automotive media landscape.

Digital display example

Automotive media skin example

Alternative art direction with strong social appeal

Banner storyboard based on alternative art direction