The content and purpose of the website was redefined following a thorough UX strategy, based on client profiles and target group interviews. The resulting insight was the demand for an inspiring online experience that would allow users to try out and be creative with colours and paint. Sharable inspirational posts were created that could be pinned and edited. In the following process, required paint could be calculated for the job and saved to a shopping list.

The redesign of the website was achieved in an agile project management workflow which asks for close collaboration between the client, designers and developers to guarantee a fast turnaround. The client was very happy with the outcome and pinned images that go into the tens of thousands shares as well as web traffic are proof of the success of the relaunch.