Samsung Product Range Launch
To introduce their latest product range in home entertainment, Samsung created a Point of Interest Interactive Hub that helps consumers to make the right choice when they are looking for a TV or hifi component. A Samsung Galaxy Note is linked to a TV screen which displays content corresponding to the users' selection. The launch campaign was a great success. Sales went up across the country and Samsung is widely recognised as industry leader. View individual screens of the Point of Interest Selection tablet below.
Tablet screens (slideshow)
Tablet screen samples (main screen)